Ad copy and social media tips

Source: SEO podcast, episodes #226 and #227.

How to improve your Ad copy

• Focus on your benefits.
• Address objections on landing page.
• A/B test your Ad and landing page.
• Speak the language of your audience.
• Incorporate ‘power words’: you, new, free, instantly.
• Improve your offer to increase conversion.

Social media tips

• Use social platforms differently. Twitter post is not suitable for Facebook.
• Use Instagram if you need access to young audience.
• Post at right time of the day/week. It is ok to post the same twit more than once.
• Have a bio on every social media account.
• Social is a two-way street. Respond, share other links, retweet.
• Proofread.
• Be brief.