Ad copy and social media tips
Source: SEO podcast, episodes #226 and #227.
How to improve your Ad copy
- Focus on your benefits.
- Address objections on landing page.
- A/B test your Ad and landing page.
- Speak the language of your audience.
- Incorporate ‘power words’: you, new, free, instantly.
- Improve your offer to increase conversion.
Social media tips
- Use social platforms differently. Twitter post is not suitable for Facebook.
- Use Instagram if you need access to young audience.
- Post at right time of the day/week. It is ok to post the same twit more than once.
- Have a bio on every social media account.
- Social is a two-way street. Respond, share other links, retweet.
- Be brief.